As an account manager and project manager at distillery, I help key clients successfully deliver content that makes an impact to their businesses. My responsibilities include client and account management, project management, cross-functional collaboration, overseeing content production and managing both internal teams and external 3rd parties. Over the last 1.5 years, I've worked with the likes of Ant Group (Alipay+ and WorldFirst), Midea (Fortune500 Company), Okta, HubSpot, and Singapore government departments (GovTech and Parliament of Singapore).
Singpass – Be Sure. Be Secure.
Project description
Singpass, Singapore’s national digital ID service managed by Govtech, needed to help educate the general public on how to keep their credentials safe. They wanted to reach a broad audience of all ages with advice on how to protect their digital ID and ensure it never fell into the wrong hands. I worked with the team to channel our inner rappers and k-pop stars and write, ‘Be Sure. Be Secure’, a multi-genre medley that hits all the right notes for Singpass. The film was shot in Singapore and featured a cast reflecting the broad audience of everyday Singaporeans the campaign was targeting. The campaign went live across online video, social, print and OOH advertising, and generated 1.6 million views across social media.
Role
Lead project manager, account manager, content producer
Midea - Buy Win Fly 2023
Project description
I have helped bring Midea's sponsorship with Manchester City to life with regional activations, collaborating with their product marketing teams across APAC in order to drive local objectives. I helped Midea deliver a sales driven promotion to drive purchase and rewards buyers in Malaysia and Indonesia with a VIP trip to Manchester. The creative delivered online and offline assets, and drove traffic to store, and website. All social assets were localised with different product ranges and languages in the Malaysia and Indonesia. The campaign ran from 1st July until 30 September 2023.
Role
Account manager, lead project manager, content producer
Parliament of Singapore - Prorogation & Opening of Parliament Explained
Project description
The SG Government wanted to bring a youthful look and feel to their creative starting with Parley - the adorable parliament mascot followed by a educational snippets about the parliamentary procedures. To educate the public on the prorogation of Parliament, I helped to create a set of animated films that explained what it meant. Using customised illustration, motion and a crafted VO, we made something that seemed complex into easy to understand and digestible content for the general public. In addition to the master video, we also created separate cutdowns of the opening and prorogation of parliament, to help the audience digest the information in bite-sized pieces.
Role
Account manager, lead project manager, producer